The EAC Summit 2025: The unmissable event for the international promotional products industry
2025/04/16
From May 19 to 21, 2025, in Leuven, Belgium, the EAC Summit 2025 will bring together industry leaders and decision-makers for a unique event. Co-organized by the European Associations Cooperation (EAC) and the Promotional Products Association International (PPAI), this summit is set to be a true catalyst for innovative ideas and global collaborations.
In a constantly evolving world, this event offers an ambitious program focused on key themes to prepare the industry for the future:
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Sustainability: Solutions for a more environmentally friendly industry
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Digital Transformation: Unlocking the potential of new technologies
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Global Supply Chains: Ensuring security and resilience in a rapidly changing world
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Cross-Border Politics: Regulatory developments and their impact on the industry
The goal? To create synergies, anticipate upcoming challenges, and build the solutions of tomorrow together.
A rich program with international speakers :
Les préparatifs vont bon train, et la liste des intervenants ne cesse de s’étoffer avec des experts de renommée mondiale :
Tom Szaky, Founder and CEO of TerraCycle, will be among the keynotes. TerraCycle is a global leader in circular economy solutions, working to address complex recycling challenges – including within our industry. Tom will share practical approaches to end-of-life strategies for promotional products. Fun fact: TerraCycle recently designed the winners’ podiums for the Paris Olympic Games using recycled content, including items from our industry.
Marco Heller will lead a dynamic session titled ‘Building a Brand in Real-Time’. As an expert in strategic brand development and digital storytelling, Marco brings years of hands-on experience from both agency and corporate perspectives. His session will offer a unique, interactive experience where a brand concept is developed live on stage, demonstrating the power of strategic creativity and real-time audience engagement.
Lisa Marie Brehmer, representing the German Federal Association for Wholesale, Foreign Trade and Services (BGA), will provide an update on current developments at the highest level of association work in Brussels. Her insights will shed light on the latest regulatory and political shifts affecting the promotional products industry in Europe, including advocacy efforts and upcoming policy changes relevant to our sector.
Additional sessions are being developed in collaboration with key experts from across Europe, including representatives from BPMA and the European Banking Association.
There will also be panels on emerging topics such as Digital Compliance, ESG, and the Future of Sustainable Communication, featuring voices from academia, business, and regulatory fields.
Join an event with a European dimension
The EAC Summit 2025 is much more than just a conference: it’s a strategic moment to shape the future of our industry, foster cross-border exchanges, and drive new initiatives. Whether you are a manufacturer, distributor, agency, or institutional player, this is the place for you.
📅 Dates : May 19–21, 2025
📍 Location : Louvain (Leuven), Belgique
🔗 Registration : https://eventreg.ppai.org/eacintl2025euro/begin