CTCO Must-Haves: Quick and Easy Access to Market Trends
The competition The Must-Haves It brings together the flagship products of the market leaders in promotional items and promotional textiles, offering a true showcase of innovation and know-how in the sector.
The competition is evolving with a new format :
- Four new categories created in partnership with L’Objet Média, the Federation of Promotional Products.
- Clear distinction between promotional item and promotional textile.
- Two categories specifically dedicated to eco-friendly productsin order to highlight sustainable approaches, responsible materials and reduced impact solutions.
THE selection process is rigorous:
- Each candidate in the Impact categories completes a specific questionnaire on its CSR commitments and practices.
- The products are then analyzed and validated by a committee from L’Objet Média, guaranteeing the credibility and legitimacy of eco-responsible distinctions.
In partnership with The Media ObjectThe awards ceremony took place during the Media Object Evening 2026 celebrating the innovations and talents of the sector.
Here are the 2026 winners!
🏆 Congratulations to Actimat!
In the Innovative Textile category:
Victory goes to Actimat and its Sunny Coconut RugA product that blends functional design and innovation. It proves that promotional textiles can reinvent themselves by combining originality, quality and creativity.
👏 Congratulations to the whole team for this great success!
Congratulations to Boomerang Citizen Green!
In the Impact Object category:
Visitors elected Boomerang Citizen Green for his FISEL kit, a product that is both practical and environmentally friendly. This distinction highlights the manufacturer's sustainable commitment and perfectly illustrates the spirit of the category, which emphasizes products with a low environmental impact.
And Idées Nature completes the podium!
In the Innovative Object category:
It is Nature Ideas who wins the category with his Tea flower, an original and surprising product. Combining aesthetics and sensory experience, it transforms an everyday object into a truly memorable experience, demonstrating all the creativity possible in promotional items.
👏 Congratulations to the whole team for this well-deserved recognition!
And finally, in the Textile Impact category:
The visitors chose Studio by Hindbag for his Timéo's Child BananaA stylish and practical accessory made from responsible materials. This award highlights a sustainable approach and shows that promotional textiles can combine style and respect for the environment.
