2022 Program
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15 March 2022
Conférence
Espace Conférences
CSR, an opportunity to accompany the change in promotional gifts
Marché
Come and discover how the 2FPCO supports its members in their CSR approach.
In this workshop, we will present you :
A CSR awareness and training programme dedicated to the sector.
The aims and orientations of a tool for evaluating the eco-responsibility of a media object.
Intervenant
-
GÉRALD PAYA
- Gérald Paya est consultant et formateur auprès de la 2FPCO - 2FPCO
15 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
15 March 2022
Conférence
Espace Conférences
Storytelling & Promotional gift: A winning combination?
Marketing et réseaux sociaux
You’ve probably heard of storytelling, but do you really know what it is and how to use it in your communication?
More effective than commercial speeches, we are going to explain to you concretely how this technique, which is within everyone’s reach, is a way to make you stand out from the competition.
Intervenant
-
ALEXANDRA BENJAMIN
- Spécialiste du webmarketing - European Sourcing -
GAEL ROLLAND
- Spécialiste du webmarketing - European Sourcing
15 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
15 March 2022
Table ronde
Espace Conférences
CSR Scoring: towards a common evaluation tool for the media object sector?
Marché
Ban on food contact articles made of bamboo fibre and melamine, problems with the recyclability of bioplastics… Our common knowledge of materials and their impacts is evolving. Our CSR catalogues are adapting to this. More or less quickly. This has left some customers doubtful about the social, environmental and even health impact of our market. If CSR is not an exact science, a common definition of a responsible advertising object seems essential today. In order for our market to gain credibility, but also so that we can collectively improve our sourcing.
15 March 2022
Conférence
Espace Conférences
Knowing the initial relationship between the customer and the advertiser: a key factor to increase the effectiveness of the media object
Marché
This conference presents new data showing the importance that the French attach to the existing relationship with the advertiser, when evaluating a media object offered by a brand. Based on a re-analysis of our 3 successive surveys conducted between 2018 and 2020 for the 2FPCO (gathering the opinions of 7629 French people who received at least one media object in the 3 months prior to the survey), our data shows that advertisers would have a strong interest in differentiating the objects offered, depending on the type of person they are intended for. The life cycle of the customer (target, prospect, customer, loyal customer, ambassador) should be taken into account when designing media object campaigns, in order to introduce a dose of personalisation in the choice of objects offered. Our data shows that the usefulness of the object, the emotions felt on receipt, the desire to buy or to talk about the advertiser’s products are systematically reduced, or even reduced to zero, when the recipients have the impression that the object received does not live up to the relationship they thought they had with the brand.
Intervenant
-
FLORIAN ESCOUBES
- Professeur et chercheur à l'IAE de Toulouse - IAE de Toulouse
15 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
16 March 2022
Conférence
Espace Conférences
Webmarketing: keep an eye on the latest news and trends in 2022!
Marketing et réseaux sociaux
Between Facebook’s name change, Instagram’s development axes and Google’s further development in natural referencing, we suggest you take stock of the latest news in internet communication.
16 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
16 March 2022
Conférence
Espace Conférences
CSR, an opportunity to support change in the Media Object
Business et ventes
Feedback on the integration of Corporate Social Responsibility (CSR) in the company’s strategy.
Interview with Marie LEXTRAIT Founder and Director of Answer Compagnie.
Intervenant
-
GÉRALD PAYA
- Gérald Paya est consultant et formateur auprès de la 2FPCO - 2FPCO
16 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
16 March 2022
Table ronde
Espace Conférences
Textile made in France: a sustainable future?
Marché
More and more suppliers – and even some distributors for the B2C market – are launching made in France textile brands for the B2B market. How can we ensure that these initiatives are sustainable and develop? Is it possible to (re)create a sustainable textile sector in France? What industrial strategies should be put in place? What are the difficulties faced by these made in France textile brands? What are the current and future challenges for made in France textiles (certifications, training/recruitment, investments, materials)? How to accompany retailers in the promotion of these ranges and convince advertisers to trust the French textile industry? So many questions that we will try to answer with our guests.
16 March 2022
Conférence
Espace Conférences
Knowing the initial relationship between the customer and the advertiser: a key factor in increasing the effectiveness of the media object
Marché
This conference presents new data showing the importance that the French attach to the existing relationship with the advertiser, when evaluating a media object offered by a brand. Based on a re-analysis of our 3 successive surveys conducted between 2018 and 2020 for the 2FPCO (gathering the opinions of 7629 French people who received at least one media object in the 3 months prior to the survey), our data show that advertisers would have a strong interest in differentiating the objects offered, depending on the type of person they are intended for. The life cycle of the customer (target, prospect, customer, loyal customer, ambassador) should be taken into account when designing media object campaigns, in order to introduce a dose of personalisation in the choice of objects offered. Our data shows that the usefulness of the object, the emotions felt on receipt, the desire to buy or to talk about the advertiser’s products are systematically reduced, or even reduced to zero, when the recipients have the impression that the object received does not live up to the relationship they thought they had with the brand.
Intervenant
-
FLORIAN ESCOUBES
- Professeur et chercheur à l'IAE de Toulouse - IAE de Toulouse
16 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
17 March 2022
Conférence
Espace Conférences
Google Ads: How it works, opportunities & limitations.
Marché
Google Ads has become an essential vector of digital advertising, but it remains a complex tool to handle.
After presenting the main principles, we will see how to create a quality campaign while avoiding the most common mistakes.
Intervenant
-
BENJAMIN FAURE
- Trophea - -
17 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
17 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.
17 March 2022
Table ronde
Espace Conférences
French marking: a high value-added sector
The health and economic crisis is accelerating the trend and making the made in France sector more attractive. In this context, is the French marking industry also benefiting from this movement? Machine investments, process automation, concentration: how are the French marking players structuring themselves to increase their competitiveness and meet demand? What are the strengths of the French marking industry and how can the market and its players be consolidated to ensure their sustainability and development? How can the label developed by the 2FPCO help French markers? We discuss this with our guests.
17 March 2022
Défilé
Podium
FASHION SHOW
During the CTCO 2022 edition, admire the fashion show on the catwalk. Produced by professional models, this animation will allow you to discover the new collections in real conditions and from every angle! Discover the collections of Clique-Craft-Cutter&Buck-Projob from New Wave, Neoblu from Sol’s and Mantis World.