Tuesday, January 26, 2021
BOCARAY ARMS ITSELF FOR THE RECOVERY
CTCO
A long-standing exhibitor at the CTCO trade show, Boracay is a manufacturer and importer of custom promotional items and a premium specialist. The Lyon-based company, which has been working with its Chinese factories for over twenty years, is now replicating its offerings in a short supply chain, in order to offer its customers alternatives made in Europe and made in France.
A MOVE IN 2021
The company will soon be leaving its historic headquarters in Vaulx-en-Velin, east of Lyon, where it has been located since 2000 in a 400m² building shared with the Sérimark brand. Boracay is constructing an eco-responsible building of over 1000m² in the Techlid business park, in the commune of Dardilly.
SHORT CIRCUITS IN THE SPOTLIGHT
In addition, the manufacturer and importer of promotional items has noted a strong demand for short supply chains and wishes to respond favorably. The objective is to ensure that all products are available in Made in China and Made in Europe, or even Made in France. Thus, the Boracay range is already composed of 30% of products made in France, including badges, magnets and bottle openers. Regarding Made in Europe, Boracay manufactures in Poland, Hungary and Romania, as well as in Turkey and Portugal.
A DEVELOPING CSR APPROACH
For over a year, the Lyon-based company has recruited a CSR manager to oversee CSR initiatives and is accelerating the manufacturing of eco-designed products as well as rail transport for deliveries.
Following the launch of its new website at the end of 2019, Boracay is continuing its investment efforts to be ready for recovery.