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Tuesday, April 6, 2021

ROUND TABLE: COVID, AN ACCELERATOR OF THE DIGITALIZATION OF THE SECTOR?

CTCO
ROUND TABLE: COVID, AN ACCELERATOR OF THE DIGITALIZATION OF THE SECTOR?
On February 11, 2021, promotional items and textiles players exchanged live on CTCO Pulse on the theme: "Covid, an accelerator of the digitalization of the sector?"

With the participation of:
  • Serge Birecki THE SPECIALISTS president
  • Antoine ARANDA OBJETRAMA General Manager
  • Boris BRAULT Lexon CEO
  • Florent ZUCCA 656 Editions Editor-in-chief C!mag
  • Sophie SEVENO Falk&Ross Marketing Director

Summary: Marketplaces, webshops, augmented reality, connected objects, artificial intelligence: are these trends, which were emerging before the Covid-19 epidemic, being accelerated by the health and economic crisis we are going through? With our speakers, we will attempt to understand and analyze the driving forces behind this digitalization of the media object and how the Covid-19 crisis has pushed our sector to adapt and transform.