0
Your cart
TOTAL excl.
TOTAL incl.
Pay
Précédent

Thursday, April 8, 2021

ROUND TABLE: HOW TO MAKE THE MEDIA OBJECTS SECTOR MORE ECO-RESPONSIBLE?

CTCO
ROUND TABLE: HOW TO MAKE THE MEDIA OBJECTS SECTOR MORE ECO-RESPONSIBLE?
On February 9, 2021, promotional item and textile players exchanged live on CTCO Pulse on the theme: “ How to make the item sector more eco-responsible? ”

With the participation of:
  • Diane SCEMAMA Dream Actco-founder and president
  • Marion PASCAL ECOVADIS Development Manager France
  • Julien AZOULAY XINDAO Country Manager France
  • Florent ZUCCA 656 Editions Editor-in-chief C!mag
  • Marie CHAUDY GOBILAB B2B Marketing Manager
  • Audélia KRIEF SOLO GROUP General Manager
  • Geert DE WAEL SOLO GROUP

Summary: From design to branding to importation, all market players have a role to play in making the sector more ethical and environmentally friendly. This is, of course, an urgent matter for the planet. But it's also a challenge for advertisers and their clients. 85% of French people believe that ecological criteria are important in a media object. Current circumstances have also increased citizens' interest in local consumption. Everything therefore indicates that the promotional object of 2021 will be eco-responsible, or it won't be!