Thursday, May 6, 2021
CONFERENCE: MOVING FROM A VOLUME-BASED LOGIC TO A VALUE-BASED LOGIC, FROM SELLING MORE TO SERVING BETTER
CTCO
On February 10, 2021, Antony Villeger, President of the Responsible Commission of the 2FPCO , presented live on CTCO Pulse the conference on the theme: "Moving from a volume logic to a value logic, from selling more to serving better".
Abstract: To stay afloat during the Covid-19 pandemic, businesses have had to accelerate their digital transformation. End users, meanwhile, have changed their lifestyles, integrating working from home and distance learning. For advertisers to advertise effectively in this changing world, it is essential to understand how both businesses and end users have evolved their practices and habits.
The media objects that support these trends have the power to meet consumers where they are, while providing them with what they need. Thus, in a very short time, distributors have seen demand shift, while suppliers have adapted their offerings by moving from personalized objects to individualized objects, closer to the end user and interacting with their new lifestyle.