Thursday, May 13, 2021
ROUND TABLE: WORKWEAR, THE NEW ELDORADO TEXTILE?
CTCO
On February 10, 2021, promotional textile players exchanged live on CTCO Pulse on the theme: "Workwear, the new textile Eldorado?"
With the participation of:
- Frédéric STEFAN KARIBAN BRANDS Sales Network Manager
- Christophe LARDY CLIQUE – CRAFT – PROJOB General Manager
- Joël LOBSTEIN Sericenter Manager
- Christian PALOMBO Leasy Concept Manager
- Florent ZUCCA 656 Editions Editor-in-chief C!mag
Summary: A highly dynamic and fast-growing market, workwear significantly supported the textile industry in 2020, in the current context. Many companies are looking for clothing that can dress, protect, and provide comfort at work for their employees, and that can also be worn after work. But what does the term "workwear" really cover? From corporate wear—to dress teams with products that are very close to retail standards—to PPE—with very high technical features to withstand the harshest conditions—the needs are very broad. Why has this segment become essential in the textile market, how to approach it, and what are its prospects? Our speakers provide some answers.