Tuesday, February 20, 2024
CTCO TAKES A HEAD START
CTCONews
For its 16th edition, held on February 6, 7 and 8, 2024 at Eurexpo Lyon, the CTCO trade fair brought together more than 300 exhibitors, who came to present their new collections, innovations and trends for the year 2024.
All the market leaders, and no fewer than 74 new exhibitors, participated in this record-breaking edition, placed under the dual theme of sport and the ecological and digital transition of the media object industry, thanks to the mantra “Change the Game”.
A record-breaking edition, with no fewer than 11,455 visitors attending CTCO, a 7% increase compared to the previous edition. An exceptional year for the promotional products and textiles trade show, which confirms its leading position in France and Europe.
AN OPENING TO THE INTERNATIONAL
This leadership is also reflected in the growing share of international visitors. This year, 12.5% of visitors came from abroad, with no fewer than 61 countries represented!
An ever-increasing international outlook that was echoed in the conference program. For the first time, visitors were able to attend a round table in English , bringing together several European and American professional associations. The theme: “USA, Europe: from dialogue to collaboration.” Michele Bell (ASI – United States), Tom Robey (BPMA – England), Antony Villeger (2FPCO – France) and Emilio Estelles-Zanon (Aimfap – Spain) thus exchanged for nearly an hour on the win-win relationship that can be established between the European and American media object markets.
EXCLUSIVE CONTENT TO LEARN ABOUT THE MARKET
Beyond this international round table, several market experts led conferences on current topics for the industry: textiles made in France, the usefulness of objects in 2024, changes in the reseller profession, and French food tech at the service of the media object.
The French Federation of Professionals in Communication through Objects (2FPCO) offered conferences and roundtables on customs support for Made in France and import-export, as well as on the CSR tools that the federation makes available to its members. European Sourcing, a partner of CTCO, also hosted a web marketing cycle devoted to topics such as artificial intelligence in the service of media objects and the effectiveness of CRM tools.
THE MEDIA OBJECT CHANGES THE RULES OF THE GAME
The “Change the Game” mantra was also at the heart of CTCO’s events. In the Must exhibition space and during the Speed Demos (live product pitches), exhibitors were able to showcase their most eco-responsible new products, while the Print Lab live customization workshop showcased objects and textiles in the colors of the “Change the Game” mantra, echoing the organization of the Olympic Games in France in the summer of 2024, an event that mobilizes the entire media object industry.
Relive the highlights of this 2024 edition on the CTCO show WebTV:
Join us on February 4, 5 and 6, 2025 for the 17th edition of the CTCO trade show.