Monday, January 23, 2023
STANLEY STELLA BUILT A SHOWROOM
CTCOTextile
Stanley Stella continues to innovate by building the showroom of the future and introducing softshell
With its inception 10 years ago, Stanley/Stella revolutionized the market by offering high-quality organic cotton clothing. Since then, it has become a leader, known for its relentless pursuit of excellence, its multiple innovations, its commitment to sustainability, and for creating a community that shares the same values.
It is the synergy of these four founding pillars that drives the company's exponential growth.
Stanley/Stella continues its quest for excellence and innovation by investing in research and development. As proof, this year they are unveiling their new "phygital" showroom of the future. They are also introducing softshell jackets to their collection, a stylish, functional, and durable outerwear that offers both comfort and protection.
A touch table and two large screens allow visitors to scan a product, browse the entire collection and learn more about materials, techniques and colors.
The showroom of the future: A virtual and physical immersion in the Stanley/Stella universe
A visit to the new showroom at the head office in Brussels offers a customer experience where the physical and digital worlds meet seamlessly.
Intuitively, visitors discover the range of possible combinations in terms of styles, colors, and decoration. In an almost playful way, via touchscreens and RFID tags, they access a multitude of information. The screens come to life and coordinate according to the user's needs.
The showroom is divided into several distinct areas:
First, the "reception" allows visitors to check in with a QR code via a wall-mounted screen. While they wait, they can view the new collection on several screens and read the sustainability charter.
The second area is dedicated to the collection and the wide variety of colors. Simply choose a product or color, scan it on the touch table, and instantly see it appear and animated on the screens in front of you. All the information about its manufacturing, origin, certifications, etc. is available in an instant . No need to memorize or take notes on what you see, the system does it for you and will give you an overview afterwards.
Finally, the third space is reserved for physical examples of decoration techniques. It allows visitors to touch, feel and understand the characteristics and possibilities offered in terms of decoration.
This new “phygital” concept will revolutionize the way customers interact with collections and offer new opportunities for doing business.
People, innovation, excellence and sustainability are the four fundamental values that define Stanley/Stella.
Softshell: 18 months of research bear fruit
But the innovations don't stop there, they also reveal their new softshell styles.
After more than 18 months of testing and research, Stanley/Stella's design and decoration teams have succeeded in creating a functional and durable jacket made from recycled polyester that can withstand embroidery and heat transfer up to 150°C without leaving any residue.
The fitted cuts for men and women and the layering of 3 different layers of materials, all high quality and made from 100% post-consumer plastic bottles (making the fabric GRS certified), provide both a feeling of comfort and protection.
The product will be available with or without a hood and in 4 colors from the AW23 collection.
Each product has its own RFID tag that triggers personalized information when you scan it.
Try it yourself!
Want to be one of the first to discover the phygital showroom and touch the new softshell styles? Both will be presented at the Stanley/Stella stand at CTCO. The team will be happy to tell you more about them.
Find Stanley Stella at the CTCO show at stand 3N43