Thursday, February 6, 2025
SALES OF PROMOTIONAL PRODUCTS IN FRANCE IN 2023
CTCONews
We are pleased to share with you the initial results of the study carried out on the French media object market.
This survey was conducted using the methodology developed by PPAI (Promotional Products Association International). PPAI has been investing in research on the media products market for many years, contributing to a better understanding of the trends and dynamics that shape it.
Our long-term goal is to harmonize this survey method to enable reliable comparison of figures across Europe. France was chosen as a pilot project to initiate this harmonization process, marking a key step towards consistent analysis across the continent. This collaborative project mobilized teams from 2FPCO, EAC, CTCO, PPAI, and European Sourcing, demonstrating the importance of a concerted approach for a global vision of the market.
